A COMPARATIVE STUDY IN THE IMPLEMENTATION OF ANTI-DRUG CAMPAIGN UNDER THE ADMINISTRATION OF PRESIDENT DUTERTE AND PRESIDENT MARCOS

Abstract

An anti-drug campaign refers to a coordinated initiative aimed at combating the illegal drug trade, curbing drug consumption, and reducing the harm associated with drug use. These campaigns play a crucial role in preventing substance abuse, shifting public perceptions, and enhancing awareness, especially among at-risk populations such as adolescents. This research offered significant insights into a comparative analysis of the execution of anti-drug campaigns during the tenures of President Duterte and President Marcos. The study involved fifty (50) residents from the community as participants. The researchers made certain that the respondents were aware of the survey's objectives. To select the participants, a simple random sampling method was utilized. The study adopted a quantitative approach, specifically employing a descriptive phenomenological framework. Additionally, the researchers personally delivered a letter requesting permission to conduct the study to the barangay chairperson. The evaluation conducted by respondents regarding the execution of the anti-drug campaign during the tenures of Presidents Duterte and Marcos reveals that the administration of former President Duterte received an overall weighted mean rating of 3.51, which is classified as highly effective. In contrast, President Marcos's administration garnered an overall weighted mean rating of 2.36, categorized as effective in terms of policy approaches. Regarding media strategy, the rating under President Duterte was 3.30, also deemed highly effective, while President Marcos's administration achieved a rating of 2.31, interpreted as effective. In terms of public perception, former President Duterte's administration received a rating of 3.34, interpreted as highly effective, whereas President Marcos's administration had a rating of 2.39, classified as effective. The evaluation of the anti-drug campaign conducted during President Duterte's administration is regarded as "highly effective" concerning policy strategies, media initiatives, and public perception. In contrast, the assessment of the anti-drug campaign under President Marcos is viewed as "effective." The primary challenge faced by respondents in the execution of the anti-drug campaign during both administrations is the issue of "addressing human rights violations.