The Effectiveness of Customer Satisfaction on Selected Fast-Food Chain Along Fairview, Quezon City: Basis for Recommendation

Vol.4, No.1

Abstract

This survey research was conducted to find out The Effectiveness of Customer Satisfaction on
Selected Fast-Food chains along Fairview, Quezon City: Basis for Recommendation. This
research aims to gain knowledge and awareness of the fast-food chain along Fairview
Quezon City.

The finding shows that customer satisfaction, customer service as well as the drive-thru
service got the highest composite mean out of the others, but between the drive-thru and
customer service, customer service got the highest weighted mean of 3.42, which is
interpreted as Strongly Satisfied.

The results show that most of the respondents are pleased with how the crew or staff treated
them with kindness and friendliness; through the process of this paper, the researchers were
able to see the real problem that occurred in each of the respondents' situations. There is a
need for attention and awareness of the customer if they give better satisfaction to everyone.