Factors That Influence the Purchase of Ukay Ukay in Kuris Kuris Fashion Boutique in Sta. Rosa, Laguna: Basis for New Marketing Approach

Vol.4, No.1

Abstract

Kuris Kuris Fashion Boutique offers various clothes selections since it offers Ukay-Ukay
products. Ukay- Ukay has been a huge trend in all kinds of seasons. It offers unique and
branded clothes, bags, and shoes at a much more affordable price. It has been a huge help to
individuals with limited budgets in buying certain things for their daily use. The utilization of E-
commerce can be an effective alternative for business owners to generate profits. It can also
provide a wide group of potential consumers that can be converted into possible sales with a
broad area coverage across the country and even internationally.

The assessment of Ukay Ukay in Kuris Kuris Fashion Boutique between two groups of
respondents in terms of price, quality, and brand is "strongly agree." There is no significant
difference between an assessment of two groups of respondents as to the cited variables.

Based on the conclusions presented, this study came up with the following recommendations:
Ukay Ukay in Kuris Kuris Fashion Boutique needs to focus on ages 15-24 years old as their
target customer online as they are the ones who frequently use social media. The owner of
Kuris Kuris Fashion Boutique should be flexible when it comes to pricing and have a lower
price even online. They should select the best brand selection they can get when placing it
online to attract more customers that can be converted into possible sales. Improve pictorial
angles to have a better shot of each item and include all the information like dimensions,
length, and width to avoid more questions. Utilizing social media platforms like Lazada and
Shopee as the new marketing approach since it is the most frequently used by the
respondents when purchasing online.