Impact of Product Innovation on Compentency Level of Fast-Food Chain in Quezon City

Vol.4, No.1

Abstract

The purpose of the study is to determine the impact of product innovation on the competency
level of the fast-food chain in Quezon City in terms of age, gender, educational attainment,
civil status, product innovation, process innovation, paradigm innovation, and position
innovation.

The result of the study reveals that most respondents are females between the ages of fewer
than 25 years old. The impact of product innovation on the competency level of fast-food
chains in terms of product innovation is that new varieties of products attract customers, and
the preference of the consumer and expectation in service and goods is "Agreed." The impact
of product innovation on the competency level of the fast-food chain in terms of process
innovation. The new product that is highly recommended to other customers is a "Agree." The
impact of product innovation on the competency level of the fast-food chains in terms of
paradigm innovation using delivery services makes it easier to purchase recently launched
goods. The impact of product innovation on the competency level of the fast-food chains in
terms of position innovation and the variety of products helps to increase the company's
income.

The impact of product innovation on the competency level of the fast-food chains in terms of
position innovation and the variety of products helps to increase the company's income. The
problems encountered by respondents in product innovation at the competency level are
financial capacity, marketing strategy, cost and budget management, customer service,
pricing strategy, product consistency, health and hygiene, and employee training. Overall, the
researchers recommend improving dealing with consumer and employee complaints and
concerns; employees must have better training for quality service and fast and efficient
service that consumes the time of customers to increase the demand.