The Effectiveness of Facebook as a Marketing Tool of the Small Business in PHASE5 BARANGAY 176 Bagong Silang Caloocan City

Vol.4, No.1

Abstract

This chapter includes the introduction, review of related literature and studies, theoretical
framework, conceptual framework, statement of the problem, hypothesis, significance of the
study, scope and delimitations, and definition of terms.

Based on the study, the proposed output of the effectiveness of Facebook as a marketing tool
for a small Business online selling addresses the cited variables and helps online businesses
to improve and be recognized to get more market strategy in terms of (1) Seller's Cost - It
helps the consumer exceed their expectation on the particular products. Facebook Platforms
serve consumers or customers with low-cost products or services without spending too much
cash. (2)Communicate - It helps online businesses to get more buyers and persuade retail
buyers to shift to Facebook platforms. People recognize Facebook as a marketing tool in small
businesses because of its fast delivery, approachable carriers, and secured packages. (3)
Purchasing CustomersNeed - It helps consumers or customers satisfy their necessities and
demands by buying certain products with the use of a Facebook platform.

The researchers recommended sellers/ retailers promote and focus more on the details of the
product and services. The sellers/resellers who are used as the respondents of the study
should consider the factors that may affect their income once they purchase a product online.
Small/large companies should not only look at the trends in order to get higher income.
Customers should consider any potential issues and be wise when purchasing anything
online. The researchers help in a way that the information they gather helps to know the
satisfaction of consumers in online selling platforms. Future researchers may use this as their
reference material or guide who want to conduct the same study related to the Effectiveness
of Facebook as a Marketing Tool for Small Businesses.