Evaluation of the Social Media Marketing Strategies of Tinybop Inc. In Bahay Toro, Quezon City: Basis for Customer Decision-Making Model

Vol.4, No.1

Abstract

The way business owners interact with their customers has changed as a result of global
technological advancement. Businesses currently use various marketing strategies, such as
social media, to get customers' attention, interest, desire, and action. (Hassan et al. 2018).
Tinybop Inc. is a business in Bahay Toro, Quezon City that sells baby garments. They are
using social media as their marketing strategy in order to gain sales, and most of their
inquiries and transactions are conducted online. However, there are instances that their
existing social media marketing strategies are not enough to attract new customers and
convince their existing customers to repurchase.

The findings of the study revealed that there is a very positive correlation between the
assessment of social media marketing strategies and customer decision-making. The
findings also revealed the assessment of social media marketing strategies of Tinybop Inc.
in terms of representation, engagement, and listening-in and assessment of customer
decision-making in terms of awareness, research, consideration, conversion, and
repurchase.

This study recommends that Tinybop Inc. should provide a budget for their social media
marketing. Hire experienced social media managers and get more influencers to promote
and boost their products online. Also, Tinybop Inc. must be updated to the latest trends to
maintain customer retention.