Assessment on the Social Media Marketing as a Promotional Strategy of Fast- Food Restaurants

Vol.4, No.1

Abstract

The purpose of this study is to assess and determine social media marketing as a
promotional strategy for fast-food restaurants in terms of entertainment, interaction,
trendiness, and customization.
The respondents who experienced problems are not far from the number of respondents
who didn’t experience probleMs. The problems that were observed and experienced by the
respondents were correlated to the highlighted variables.
This study recommended that restaurant operators should consider implementing social
media marketing activities to create an atmosphere of trust and credibility that will encourage
customers to share their experiences with others. Restaurant marketers and operators
should strive to create positive online reviews and ratings by encouraging customers to
share their experiences online. The researchers highly recommend that future researchers
seek further to improve the whole process and come up with another study to ensure the
gratification of customers to the social media marketing strategy of fast-food restaurants.
The fast-food restaurants should adopt responses cited by respondents and conduct further
regular surveys or interviews regarding customers' preferences and suggestions that should
be utilized to improve their social media marketing strategies.