Evaluation on the Customer Relationship Towarads the Operation of Angel’s Burger; Basis for Customer Retention Strategies

Vol.4, No.1

Abstract

Angel’s Burger in Bagong Silang Caloocan City, considering that there are a lot of burger
restaurants outside the area or even within the vicinity, they still built a stall, and most kiosks
are placed on street corners. Because it offers great value, its signature item, the buy one,
take one burger, is extremely well-liked in the Philippines. The purpose of this study is to
determine the significant difference between male and female respondents and solve the
problems encountered by the respondents concerned with Angel’s Burger employees in
terms of Understaffed, Distant personnel, Decreased performance level of staff, Ignoring
client complaints and failing to find solutions to issues and Inability to manage multiple
customers.
The statistical data clearly shows the Z-value to be 0.11527. This value is lower than greater
than the critical value of +1.960 and -1.960, respectively, making the results statistically not
significant, except HO. There is no significant difference between male and female
respondents' assessment of the customer relationship with angel’s burger.
Based on the findings, the most distinct problem the respondents were understaffed, 16 or
32%, while the least commonly encountered problem was an inability to manage multiple
customers. The result of this study would be beneficial to the management of Angel's burger,
specifically to the business owner. In accordance with the honest result of the survey, the
majority is in favor of enhancing it by focusing on how to consolidate engagement when it
comes to good communication, satisfaction, and relationship with the customer. Along with
that, the other suggestions of respondents are providing absolute solutions for the
betterment of business.