Perception of Selected Bestlink College of The Philippines Tourism Students on the Use of Facebook as a Tool in for Selecting Beach Destination

Vol. 3, No. 2

Abstract

 This study analyzed firms' chances of discovering prospective passengers, contacting users directly, engaging advocates, and creating branded experiences through advertisements and custom-developed Facebook applications. Other travelers value beach holidays because they promote mental well-being by calming the mind and relaxing our bodies, both of which are required for leisure travel. Pagudpud, Ilocos Norte, is a straightforward and welcoming interpretation of paradise. Some individuals have discovered that a beach is enjoyable, particularly during a vacation adventure. Because of these characteristics, people rely on Facebook because it is simple. The hospitality industry presents an opportunity to engage with its customers via Facebook. Social media's popularity and influence have expanded.

Facebook promotes the tourism industry by encouraging the expansion of beach holidays and the socioeconomic development of local communities surrounding the resort. The research method utilized in this study is quantitative analysis, which involves purposive sampling to collect data from (150) one hundred fifty tourism students. In this study, people will identify the facts or data provided by researchers. They will improve their knowledge of tourism students' perceptions by using Facebook to choose beach destinations. A Likert-scale survey questionnaire was employed to gather data from respondents. According to our findings, Facebook serves as a tool destination. Facebook is used by many people all around the world. According to this study, Bestlink College of the Philippines tourism students consider a beach destination's physical or morphological component to be the most important aspect of a beach destination's quality, followed by environmental issues. The Bestlink College of the Philippines' tourism student perspective is that if there is a new beach destination that people want to visit, the best method to market their new beach destination is through Facebook. Because everyone is aware of how many people Facebook can reach. We also know that Facebook is a faster and easier online social media and social networking tool. Users can post photographs of beach destinations, which is highly beneficial for advertising beach destinations.                 

Our research found that Facebook makes a big contribution to promoting beach destinations. We encourage all tourism students, including Bestlink College of the Phil for continuing, patronizing Facebook.  This study serves as the basis for discovering and enhancing how Facebook can help promote beach vacations. In this study, we can give a clear, broad lot of information regarding using Facebook as an Avenue for promoting beach destinations.