The Perspectives of Grade 12 ABM Students at the Bestlink College of the Philippines to the Effects of the Environmental Sustainability Towards Green Marketing Claims S.Y. 2021-2022
Vol.3, No.1C
Abstract
A business is an organization where people work together. A business is a trade involving goods and services involving money and profit. It is making money by buying, selling goods and giving services. It is an occupation or trade where people work to make goods and sell products or services. It is engaged in commercial, industrial, or professional activities. A business is a for-profit entity or non-profit organization. Social media marketing in business uses social media platforms or websites to promote a product or service. It is becoming more popular because it provides ways to engage new and existing customers and consumers. Social media marketing allows us to promote our desired cultural mission. This research aims to state the effectiveness of social media marketing in small businesses and its effectiveness in today's pandemic era. In this research, we have stated the different types of social media marketing platforms and their uses to serve ads. In this research paper, we have stated the positive effects of social media marketing platforms and how helpful it is for small businesses to gain more customers and recognize their business.
The researchers used a quantitative-descriptive design adopted in this study. This study aims to know the perspective of ABM Students at Bestlink College of the Philippines towards the effectiveness of environmental sustainability towards green marketing claims—the effectiveness of using eco-friendly products in different aspects. We have chosen this type of research design because it is timely and relevant. Our survey involved the use of multiple-choice questionnaires. They are widely used as a key tool for conducting research and obtaining opinions, perceptions and experiences. The background characteristics collected from respondents enable answering the research questions on differences in opinions about the topic. The researchers used purposive sampling techniques in surveying the Accountancy, Business, and Management students; we randomly picked fifty (50) respondents. Some of our respondents who own a small business stated that they agree on using eco-friendly products for their businesses. They both agreed that using eco-friendly products may help them to promote their business more. They can use it as an advantage for their businesses since it will benefit the environment.
The researchers concluded that using eco-friendly products can help businesses grow more, particularly for those who have just started their businesses. A business has different types. You can start a business using your skills, but promoting and advertising it will be challenging, especially if you're new to the business world. But think of using products you know will greatly impact the people. Think about using products that will benefit not only one but two or more. By doing so, your business will be known, and you'll also help care for the environment.
