The Effects of Business Reputation to Grade 12 ABM Students Preferences on Purchasing at Bestlink College of the Philippines (A.Y. 2021-2022)

Vol.3, No.1C

Abstract

Business reputation is one of the many factors that can affect the decision of consumers or customers on what or where they're going to buy. Business reputation can attract new potential customers, but if damaged, it can affect the whole business's performance. According to Cai Ordinario (2021), Filipino shoppers rely on product ratings and friends' recommendations when buying goods via social media platforms, according to a Taiwan-based Artificial Intelligence-driven solutions provider. To achieve a good Business Reputation, they must improve the quality, standard, and price of their product, and their customer service must go smoothly so their customer can give good feedback. Maybe they can recommend the product to their friends. This study aims to know how business reputation affects ABM students' purchasing preferences at Bestlink College of the Philippines. The tool that is used in this research is a survey through the use of questionnaires. 

The researchers used random sampling to select the 50 ABM students to be respondents to this research. Based on the study results: (1.) Brand Quality - is essential to achieve long-term profitability and sales growth. (2.) Standard - for the customers to know if the product is reliable, they can look only at the standards of the product. 

The researchers recommend that business owners know reputation can attract new customers. This will help the customers to know or understand the qualities of a brand, product, and service. Lastly, future researchers must conduct more studies on the effects of Business Reputation on grade 12 ABM students' Preferences on Purchasing at Bestlink College of the Philippines and recommend improving a business reputation.