The Challenges Encountered by Local Startups in the Mid of Pandemic “Tala Caloocan City”

Vol.3, No.1C

Abstract

This study aimed to determine what the local business owners encounter as challenges; properly identifying them makes them easier to solve. Purposive sampling was employed at a public market in Tala, Caloocan City. The quantitative research design was done in questionnaires through Google Forms. It was figured out that finance, marketing, business plan, business competition, management, local exposure, and strategies are the challenges that the local Startups encountered in the middle of the pandemic in Tala, Caloocan City. This study also aimed to help local business owners have ideas or knowledge on how to handle and overcome those challenges in the middle of the pandemic and also give local startups to improve their business and marketing strategies because to have a better and successful business, you need to understand first those challenges.