Business in the Past and Today: A Comparative Study of the Small Business Owner Strategies Used in Pre-COVID-19 and Post-COVID-19 in Bagong Silang, North Caloocan City S.Y 2021-2022

Vol.3, No.1C

Abstract

This research aims to determine the similarities and differences in managing and implementing strategies in the pre-pandemic and during the COVID-19 pandemic. This study will show the different techniques that each business owner uses. It was determined that small business owners had their business plans before the pandemic, and we also concluded that some owners still adhere to their pricing strategies, basing their official prices on the cost of the products from their supplier/distributor and manufacturer. As a result of the pandemic-caused price increases in certain raw materials, business owners are unwilling to provide low pricing for their products.

Some small business owners update their strategy for promoting and advertising on social media applications and platforms to increase sales. Most of them adhere to the idea that providing quick and dependable customer service will aid in gaining their customers' trust throughout the pandemic or remediation to disadvantage. It lessens the challenges to the businesses. The researchers used a quantitative approach, survey questionnaire, and purposive sampling for this study to gather information on the (small business owners) respondents. The researchers conducted a pilot test wherein they selected five people who were not involved in their 50 respondents to test if their questionnaires were reliable and answerable. The respondents of the study were 50 selected small business owners. The selected respondents are those connected to our study, who are all small business owners.