Utilization of Infomercial in Promoting Tourist Attractions in Intramuros, Casa Manila Using Facebook

Vol.3, No.1C

Abstract

Young people, in particular, can use social media like Facebook to share the most memorable moments from their travels with a large audience. Facebook is the most popular social network, and 89 per cent of Facebook users are Millennials. Conversely, 42 per cent of Facebook users shared Travel-related posts more than any other topic (Garcia, 2019). Social media such as Facebook are an important information source influencing tourists’ travel choices. This study takes an inductive approach to identify the effectiveness of social media by investigating how social media is effective as a promotional tool to local tourists. It is raised to assess the utilization of infomercials using Facebook and the effectiveness of its use in terms of accessibility, information, visibility, and publicity. This study utilized descriptive and qualitative research methods and a simple random sampling technique. The study's respondents were fifty (50) Local Tourists and utilized a survey questionnaire as an instrument in the study. Based on the findings, the Facebook platform is efficient, affordable, accessible, and visible to the respondents, yet some problems need recommendations for improving the Utilization of  Infomercial through Facebook.