Effectiveness of Travel Vlog in the Marketing Strategy for Local Tourist Attractions: Basis for Strategic Planning

Vol.3, No.1C

Abstract

Travel vlogs are thought to have influenced destination credibility and effectively bolstered a place's image. Opinions, reviews, and a live journey combine to create a lifelike experience that piques interest in visiting an area. This study investigates the potential for travel vlog inputs in destination marketing using a descriptive-correlational approach. The degree of influence for each variable was determined using a questionnaire created by the researcher. People are more influenced by travel vloggers in terms of perceived credible information when making travel-related decisions, according to the findings.

Furthermore, the data demonstrated that vloggers influenced people's travel decisions regarding cognitive, emotional, and epistemic values. A strong correlation also implies that the better the travel-related judgments, the better the destination choice. Finally, the study created a destination model that suggests a strategy to preserve and improve destination qualities.