Effectiveness of Social Media Platforms on Local Tourism at Fort Santiago Manila: An Assessment

Vol.3, No.1C

Abstract

Social media is an online platform that people use to build social networks or relationships with others. Many people use social media platforms for a specific reason: communication, business, studies, or work. Therefore, it is also now being used to promote a certain tourist destination. This study aimed to assess the effects of social media platforms on the local tourism of Fort Santiago, Manila. This research is also intended to emphasize the part played by social media towards local tourism, specifically in Fort Santiago, Manila. This descriptive study utilized random sampling, resulting in 50 respondents who had previously visited Fort Santiago, Manila. 

The method used in this study is the descriptive design to attain its objective regarding the effectiveness of social media platforms on local tourism at Fort Santiago, Manila. This method allows the researcher to gather detailed data and information about existing conditions. 

According to McCombes (2019), a research design is a plan to answer a set of questions. The framework includes the methods and procedures to collect, analyze, and interpret data. In other words, the research design describes how the researcher will investigate the central problem of the research and is, thus, part of the research proposal. Shona McCombes (2019) also added that descriptive research aims to accurately and systematically describe a population, situation, or phenomenon. A descriptive research design can also use various research methods to investigate one or more variables. 

The population of this study are tourists who have previously visited Fort Santiago, Manila. The researchers assumed that 50 respondents were enough to cover the tourist population in Fort Santiago, Manila, for which random sampling was applied.

This study used a random sampling design to choose 50 possible respondents, tourists who have previously visited Fort Santiago, Manila. According to Shadish et al., 2002, random sampling ensures that results from your sample should approximate what would have been obtained if the entire population had been measured. The researcher used this sampling technique as it is more suitable to their topic since there is no specific age when the tourist is pertaining. This technique is also suitable for the instrument that the researcher has chosen, the survey.