The Effectiveness of Social Media on Customer Retention of Tully’s Coffee in Malinta, Valenzuela City

Vol.3, No.1B

Abstract

Many businesses today focus on building relationships with their customers. One effective way to do this is through digital marketing. Tully's Coffee, a speciality coffee shop owned by Keurig Dr Pepper, prides itself on providing high-quality, handmade Coffee to its customers.

However, with many well-known competitors, coffee shops must work hard to gain and keep customers' trust and loyalty. To investigate the effectiveness of social media as a promotional strategy, researchers conducted a qualitative study at Tully's Coffee's Malinta branch. They surveyed 30 customers using a simple random sampling technique to assess their perceptions of social media advertisements and their impact on customer satisfaction, loyalty, quality and pricing.

According to a recent study, social media marketing is crucial in establishing customer trust and loyalty. Tully's Coffee should prioritize expanding its customer base by strengthening its social media presence on popular platforms like Facebook. Additionally, it would benefit the company to offer a reliable and robust Wi-Fi connection for customers who prefer to use it at the store.

Overall, Tully's Coffee's commitment to quality and customer satisfaction should remain a priority, and social media can be a powerful tool to help them achieve their goals.