The Assessment of Customers Preference of Selected Milk Tea Shops at Paso Deblas, Valenzuela City

Vol.3, No.1B

Abstract

Milk tea is a highly popular beverage enjoyed for its unique blend and flavour, as well as its health benefits. Many customers, particularly younger ones, become addicted to milk and tea. Milk tea shop businesses can make their product more attractive to customers by understanding their preferences. This study used a quantitative approach, where customers answered survey questionnaires online regarding their preferences in selected milk tea shops. The results showed that customers faced several issues and required solutions. Ultimately, customers agreed on milk tea preferences, including price, location, product quality, and promotion. It is recommended that businesses maintain these customer preferences to ensure customer satisfaction.

The study found that customers prefer milk tea products at an affordable price and with effective promotion and marketing. Most customers are students based on their demographic profile. To attract more customers, milk tea shops in Paso de Blas, Valenzuela City, should expand to different areas and use social media platforms to advertise. To engage customers, milk tea shops should explore a variety of flavours and ensure they have enough stock on hand. Customers also recommend having a large space to dine comfortably. Milk tea shops encounter problems that need improvement, such as finding locations with high customer traffic and improving facilities, such as Wi-Fi installation. Adding Instagrammable decorations can also be beneficial.