Influence of E-Commerce Live Streaming Businesses towards Purchasing Decision: Level of Acceptability of HelloMoney App in Bestlink College of the Philippines: B2B Integration of Online Payment in the New Normal

Vol.3, No.1A

Abstract

The cashless payment system educational institutions use benefits students, parents, and administrators. Tuition and school expenses should be paid and processed quickly for students and the business office. By giving students the flexibility and choice to access and pay school expenses online, we can provide convenience while saving the office time and money, which is especially important during the COVID-19 pandemic. The research looks into the acceptability of the HelloMoney app as an online payment method for students. Using survey questionnaires, the researchers collected data from 737 college students from Bestlink College of the Philippines' Quezon City campuses, with the delamination of the Bulacan Campus. The researchers used pie graphs and ranking methods to analyze and present the data. The researchers found out that based on the data of strata, which is equally distributed to respondents, females got 52% while males got 48%. Aged 21 to 25 got 370 or 50.2% as the first rank. Likewise, most of the transactions made are miscellaneous, which is 82.9%, and 4 to 5 times the frequency usage per semester, which is 59%. 59.6% of students know how to use the HelloMoney app in school payment transactions. Based on the reliability variable, the level of acceptability in using the HelloMoney app provides good service and is highly acceptable. Based on the efficiency variable, the level of acceptability on the easy transaction process for school fee payment is Very Highly Acceptable. Based on the security variable, the level of acceptability it helps in monitoring the progress of your transaction is Highly Acceptable. Based on the Features variable, the level of acceptability that provides a record of all transactions to support incident recovery is Very Highly Acceptable. The problems encountered upon using the HelloMoney app for a particular transaction indicate 431, or 67.3% of students, that the HelloMoney mobile app is temporarily unavailable or under maintenance. Nineteen point three, or 19.3% of students, cannot log in to a HelloMoney app because students forgot their MPIN or got locked out of their account due to failed login attempts. The possible action to boost the level of acceptability of the HelloMoney app indicates that 427 or 57.9% of students want to promote the app on social media pages. In this app, customers will often visit to find new information or updates.