The Effects of Covid-19 Pandemic to the Sales and Promotion as to Customer Satisfaction of McDonalds Company in Novaliches, Quezon City

Vol.3, No.1A

Abstract

The COVID-19 pandemic caused a lot of struggles in different businesses, and one of these is the McDonald's fast food chain. McDonald's struggled to make promotional activities that would satisfy their customers and increase their sales during the pandemic. This study aimed to determine the effect of COVID-19 on the sales and promotion of customer satisfaction at McDonald's. This study utilized the descriptive research method of design with 30 McDonald's employees as respondents, chosen through a convenience sampling technique. Survey questionnaires and statistical tools such as frequency and percentage, weighted mean, and ranking were used to answer the research questions. The following conclusions were drawn from the preceding analysis and interpretations of results: most of the respondents were male with the age range of 21-30 years old as college students, and most of them are from Caloocan, the factors that increase customer satisfaction in terms of product, price, quality, and service was "Very Strongly Agree" that those factors help increase customers satisfaction: as to COVID-19 affects the sales and promotion in terms of operation the store offers ordering system, procedure the management follows the protocol, health and safety protocol the business maintain the cleanliness and sanitation and lastly workforce as the company limits the number of employees. Based on the findings, the following recommendations are made: McDonald's should always check the satisfactory level of the customers to stay in its position, maintain the way they serve their customers to stay on a high peek in the industry as it builds a good relationship with the customers and the business should follow safety protocols made by the business itself and the government to avoid harm and gain more trust from the customers.