The Capability of Modern Grocery Smart Cart towards Meeting Customer Expectation in Las Pinas: A New Innovation for Grocery Industry

Vol.3, No.1A

Abstract

Smart Cart is the new equipment introduced by the All Day Supermarket. The smart cart is designed to help shoppers fast-track their shopping experience. The smart cart can easily be used by placing the desired items in the cart, and it will automatically scan the entire product on the cart. Prices, information, and the total price to be paid are displayed on the screen. Smart carts help not only the buyers but also the business itself to adapt to the new normal and gain profit. This study used a descriptive research method of design. The study's respondents were one hundred (100) customers in Las Pinas. This study utilized a purposive sampling technique. As a result of the study, after the researchers conducted an online survey with 100 respondents from customers, they found out that the description profile in terms of Age is most of age 21-25 got a 63 or 63% as the rank 1. Gender is most females got a 67 or 67% as the rank 1. The highest educational attainment, as interpreted, 86 or 86% of bachelor's degrees in college, got ranked 1. Monthly grocery budget, ₱0-₱2,999 got a 62 or (62%) as the rank 1. The modern grocery smart cart operated in terms of self-checkout, payment guide, and scanning items greatly exceed expectations; The customer expectations in terms of the price range, product quality, and brand loyalty greatly exceed expectations; And the benefits of the smart cart as a convenient way to purchase products at all day supermarket is a safer and more enjoyable shopping experience. The recommendation of using smart carts to provide a safer and improved shopping experience for customers amidst the pandemic is that many people have mental health issues, so going to supermarkets is less than before. The results can be forwarded to safer and more enjoyable shopping experiences. It plays a vital role in understanding how a modern grocery smart cart meets the customer's expectations, where it requires a great deal of food, necessities, and a flexible design. Allow customers to have the opportunity to place or hold the item from another store that is not available at the local store.