Effectiveness of Marketing Strategy to the Services of Superstar gas in Camarin, Caloocan City

Vol.3, No.1A

Abstract

LPG is fuel gas in cooking equipment, heating appliances, and vehicles. It is increasingly used as an aerosol propellant and a refrigerant, replacing carbons to reduce damage to the ozone layer. It is commonly referred to as autogas when used as a vehicle fuel. Unstable oil price hikes and lack of supply of raw materials are the main issues affecting customers' buying behaviour. Some customers use alternative products or solutions to maintain the cooking process, like burning wood or charcoal to save money. Customers encounter problems in LPG when gas exceeds or meets a source of ignition and fire. It can burn and explode. Some of the problems are that the methane gases from the LPG gas have harmful particles that can cause negative consequences, including health issues to the lungs, stomach, and heart. This study utilised a qualitative research design to assess the responses of twenty-five (25) Superstargas customers, chosen through convenience sampling. The researchers used a survey questionnaire to gather data. The data was analysed by computing the frequency and percentage. Nine respondents were 26-35 years old, and 18 identify as male. Eleven had an income of below 10,000 below. The data shows that the effective marketing strategies utilised by Superstargas are having the same price, free delivery along vicinity area, and kind and efficient employees. The store is visible and in a commercial space. Aside from the promotion distribution of flyers, social media marketing, and freebies, the store provides discounts for a minimum amount of purchased goods and services. Respondents assess the marketing strategy as providing high profits and increasing average order value. Product satisfaction data computed for a 5.00 value or very strongly effective.