Assessment of Customer’s Satisfaction on Selected Shawarma Stores at Barangay Commonwealth, Quezon City
Vol.3, No.1A
Abstract
Mr. Breal's shawarma store started on December 16, 2021, at the place where pizza started (the year 2019), but because of the COVID-19 Pandemic, pizza stores were closed, the store was vacant more than one year and after more than a year Mr. Breal's take over. Mr. Gabreal Reyes is the owner of Mr. Breal's shawarma store. Mr. Breal's is located at 155 Riverside St, Barangay Commonwealth, Quezon City, near the riverside market. The store is open Sunday to Saturday from 11 am to 9 pm. Researchers have chosen Mr. Breal's shawarma store to expand their small business knowledge and to help improve Mr. Breal's shawarma.
This study utilized a descriptive research method of design. Survey questionnaires were distributed to fifty (50) Mr. Breal's Shawarma Stores customers to determine the customers' satisfaction with selected shawarma stores in terms of price, taste, place/venue, and service. The researchers used a purposive sampling technique.
The customers' satisfaction with selected shawarma stores is very satisfied regarding price, taste, place/venue, and service. The researcher concluded that the shawarma store had encountered customer satisfaction problems and, mostly, reduced meat and toppings of the shawarma, and the least encountered by the respondents was the rude communication of customer service staff.
The researchers recommend a strong pricing strategy to help customers meet their expectations. The shawarma store should give the customers extra sauce or add more sauce to satisfy them. Having a good location is the crucial element to attracting more customers. Mr. Breals Shawarma should look at areas where the store is in high demand. Based on the surveys we gathered, we analyze that more respondents can be more satisfied if the crew has a good personality and attitude. We recommend to all the stores that have more screening their employee their attitude or hired employees with a good personality because it is a factor to satisfied customers.
