A Study of the Factors Influencing Consumer Decision to Purchase a Smartphone in Cherry Mobile Store at Barangay Talipapa, Quezon City

Vol.3, No.1A

Abstract

Smartphones significantly impact consumers' lifestyles, and frequently interact with their cell phones. The researchers want to study the factors that cause consumers to purchase Cherry Mobile Phones. Further, the researchers chose this topic to know the different factors considered by the consumers, as well as the highly considered by the Barangay Talipapa Quirino Highway, Quezon City. The researchers used a quantitative survey to gather data and evaluate consumers buying cherry mobile phones at Barangay Talipapa, Quezon City. It also used the significant difference between and among the evaluation of consumer decisions to purchase smartphones in Cherry Mobile stores regarding price, competitiveness, promotion, and support service. The study's respondents were consumers, with 50 or 100% being the target respondents of this study from Barangay Talipapa, Quezon City. As to gender, most of the study's respondents are female; the consumers are 18-30 years old. Old, civil status, most of the consumers are single; Employment Status, most of the consumers are students. The monthly income of most consumers is up to 1,000-5,000. The response of consumers Highly Agree in all variables on the factors influencing consumer decision to purchase a smartphone in Cherry Mobile store in terms of price, competitiveness, promotion, and support service. Most of the problems consumers encounter in purchasing cherry mobile phones are that the smartphone can quickly store even if it doesn't have many apps with a high rank of 10. To improve consumer purchase decisions in Cherry Mobile Phones, to provide a freebies package. The researchers recommend giving students freebies they can use while studying, such as "anti-radiation eyeglasses" for their health, which can prevent their eyes from being damaged by smartphone use. Researchers recommend that Cherry Mobile further develop their Android phones in terms of price, design, durability, and support service to keep up with well-known mobile phone brands and increase their sales in the market. Researchers recommend giving backup storage, which is a micro SD card with free running smooth and good performance in the smartphone when consumers purchase a smartphone. Researchers also recommend having the Cherry mobile store freebies package for consumers purchasing Cherry mobile android phones.