Corporate Social Responsibility of Franchise-Based Firms in Tuguegarao City

Abstract

This study was conducted to determine the Corporate Social
Responsibility (CSR) of franchise-based firms in Tuguegarao City.
Specifically, it sought to determine the extent of implementation on the
CSR of the franchise–based firms in the areas of environment, economic,
and social. It also delved on the benefits that franchise-based firms have
received and the problems encountered in implementing CSR. Descriptive
research design was employed using survey questionnaire in gathering
the data. There were a total of thirty-five (35) participants in the study
comprising of the owners and managers of the franchise-based firms.
Frequency counts, percentages, means, t- test and analysis of variance
were used for statistical analysis. Results showed that the participants
implemented CSR in environment to a great extent and implemented to a
moderate extent in the areas of economic and social. Results also showed
that there was no significant difference on the extent of implementation
of CSR in the above mentioned areas when grouped according to profile
of the participants and franchise–based firms. The primary benefits
received in implementing CSR as perceived by the participants were
customer awareness and loyalty in their business. Results also revealed
that the franchise–based firms lack support from some government
and non government institutions in implementing their corporate social
responsibility–based projects. The researchers recommend that the
franchise–based firms should maintain or strengthen their CSR to ensure
its active compliance with the spirit of the law. It is also recommended
that the government and non–government institutions should support
the CSR based–projects of these franchise–based firms.