MySPUP: A Marketing and Promotions Mobile Application of St. Paul University Philippines

Abstract

This study was conducted to develop a Marketing and Promotion Mobile
Application of St. Paul University Philippines. The proposed study used the
systems development and design type of research. It also used the qualitative
approach to validate observations about the difficulties of tourists or guests
visiting the University. The researcher utilized the internet research and
online survey questionnaire for data gathering. Frequency, percentage and
mean were utilized for data analysis. From the findings, there are more
preferred materials that would positively contribute to the enhancement of
the current marketing and promotion strategies. These are the Flyers and
brochures, website, poster, Campaign Video, word of mouth. The participants
least preferred materials were calendars and e-mail communication.
Among the current limitations of marketing promotions are the following:
cost (expensive), accessible only within the circle of friends, involved limited
number of campaign materials, quality of campaign materials, while
the least limitation is dearth of reply and ineffective school campaign.
The first five information needed for the marketing promotions are the
following: course offerings, school’s accomplishments, school’s visionmission,
school’s awards and citations and contact information. The
proposed mobile application is more efficient than the current marketing
and promotion strategies and endeavours. Thus, it is considered more
innovative, accessible and paperless approach. Therefore, the proposed
mobile application will help St. Paul University Philippines in marketing
and promoting the University Programs, Achievements, Activities, Special
Programs and Services and the like which could save time, effort and
money. Moreover, it is an efficient way of reaching out target markets
locally, nationally and globally.