Adaptation to the Current Changes and Challenges after Covid -19 Pandemic: A Prospects for the Growing and Shaping Trends in Hospitality Industry

Abstract

The focus of the study uses a multiple case study approach to explain how more businesses are suddenly required to handle a situation and come up with new solutions to problems in any aspect of their operations.  The researcher participated in the analysis of data that was led and discovered several trends pertinent to the study’s subject, which were then presented and used in other pieces. To figure out the prevailing condition of the study. Identify any gaps, evaluate, and choose the sources, create a rough outline of the structure of the literature review, and then write the literature review. A thematic review of the literature was utilized to analyze and present the actual problems and issues of the implementation, in which the researcher can construct the study’s conclusion and provide a descriptive response to each of the questions raised by the study’s objective.

Hospitality Industry 4.0 technologies were implemented in the hospitality sector, where it explores how these innovations might aid the fight against global warming. Using various technologies in the delivery of services will be necessary for the COVID-19 environment to reduce human-to-human contact. Therefore, innovation can support superior performance in retail and hospitality businesses, is mostly internal and non-technical, and involves business models.

Most hotels have old and worn-out rooms, high labor costs, high training, and retraining costs, and high –interest rates on loans for new hotel development projects, which have hampered the growth of the hospitality industry. Therefore, the government must place a concise policy and accommodate potential and essential needs for the recovery of the economy. Online reviews are still important during the COVID-19 pandemic, as they give customers the confidence to choose restaurants. to aid eateries in better comprehending patron needs and carrying on with current operations. Hygiene and protection, reorganization of internal work, reorganization of the service landscape, investments in technology, and digital innovations, reorganization of customer waiting times, employee training, and updated communication; are the seven security measures. Customers’ intentions to return have significantly and favorably changed because of the introduction of new training programs. Most visitors favor accommodations with stringent hygiene standards and staff members who appear more concerned with their safety when providing services. Significant changes have been made to marketing channels and service strategies and implementing the new training has had a hugely positive impact on visitors, intentions to return. Innovation helps businesses to survive the current economic crisis and utilize cutting-edge technology and new ideas for staying competitive in the future.

Government regulations and COVID-19 physical distance practices have acted as catalysts and encouraged the digitization of hotels, which also other industries show the context of service customization made because of operational restrictions; is likely to become permanent depending on customer acceptance. The hospitality industry must be complex and flexible in a modern networked world.  The use of IT innovation in cooperation with the understanding of the process may have an outcome and its process may involve the new business model. There are some important understanding of patron needs and the care of the current operations. Hygiene and protection, reorganization of internal work, reorganization of the service landscape, investments in technology, and digital innovations, reorganization of customer waiting times, employee training, and updated communication, are the seven security measures identified.