A Study of the Factors That Drive Customer Retention in the E-commerce Industry: Basis for Marketing Strategies: Vol.4, No.1. AASgBCPJMRA [Internet]. 2024 Jun. 7 [cited 2025 Dec. 9];4(1). Available from: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/13810