ASSESSING THE EFFICACY OF CHATBOTS IN THE CUSTOMER EXPERIENCE OF ONLINE BUSINESSES IN NOVALICHES QUEZON CITY: BASIS FOR STANDARDIZATION. AASgBCPJMRA [Internet]. 2026 Jan. 13 [cited 2026 Jan. 25];6(1). Available from: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/16631