THE IMPACT OF INCREASED COMPETITION ON CUSTOMER BEHAVIOR AND PREFERENCE IN PUBLIC MARKET BOOTH NOVALICHES PROPER. AASgBCPJMRA [Internet]. 2026 Jan. 13 [cited 2026 Jan. 21];7(1). Available from: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/16036