PERCEIVED EFFECTIVENESS OF CONTENT CREATOR ENDORSEMENT IN ADVERTISING SKINCARE PRODUCT: BASIS FOR CRAFTING BUSINESS MODEL. AASgBCPJMRA [Internet]. 2026 Jan. 13 [cited 2026 Jan. 26];7(1). Available from: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/15884