Custodio, Angela, Rica Castillo, Angella Mae Clutario, and Mark Christian Ilayat. 2024. “Strategies on Brand Managemen in McKings Sizzling Chicken in De Jesus Novaliches Quezon City Towards Developing Brand Recognition: Vol.4, No.1”. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research 4 (1). https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/13781.