“A Study of the Factors That Drive Customer Retention in the E-Commerce Industry: Basis for Marketing Strategies: Vol.4, No.1”. 2024. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research 4 (1). https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/13810.