LOYALTY PROGRAM OF COFFEE 25TH IT’S IMPACT ON CUSTOMER RETENTION; BASIS FOR ENHANCED PROMOTIONAL PLAN. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, [S. l.], v. 6, n. 2, 2026. Disponível em: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/14704. Acesso em: 14 mar. 2026.