IMPACT OF GENERATIONAL PREFERENCES IN CUSTOMER CHOICE AT SHAKEY’S COMMONWEALTH, QUEZON CITY TOWARDS IMPROVED MARKETING PLAN. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, [S. l.], v. 6, n. 1, 2026. Disponível em: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/17019. Acesso em: 30 jan. 2026.