ASSESSING THE EFFICACY OF CHATBOTS IN THE CUSTOMER EXPERIENCE OF ONLINE BUSINESSES IN NOVALICHES QUEZON CITY: BASIS FOR STANDARDIZATION. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, [S. l.], v. 6, n. 1, 2026. Disponível em: https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/16631. Acesso em: 25 jan. 2026.