TY - JOUR AU - Sofista, Criselle AU - Sta Teresa, Hermef Ray AU - Serio, Jeremie AU - Semana, Katherine AU - Catubag, Leah May PY - 2020/04/01 Y2 - 2024/03/28 TI - Rice Toppings JF - Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research JA - AASgBCPJMRA VL - 2 IS - 1 SE - Articles DO - UR - https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2264 SP - AB - <p>Filipinos are known as food lovers, and this is probably the reason why many delectable Filipino dishes appeared in the market. Filipinosloveeating rice.Filipinos have different foods to offer. Hence, the researchers decided to create a business that offerspureFilipino dishes that came from different regions of the country. Rice toppings or bowl is the fastest and easiest way to eat on the go. The researchers chose the rice toppings business to represent different foods of the country conveniently. The researchers distributed survey questionnaires to 50 randomly selected respondents aged18 years old and above. The respondents included employees, students, and residents living near the area, as well as even passersby in Kiko Camarin, Caloocan City. The researchers proposed that their business will be a hit in the market. It proposed different kinds of Filipino foods from their famous local places as customers approved through the survey. Quantitative research was used here to collect and analyze the data obtained from different respondents. The results of this study showed that the proposed business is budget-friendly and provides a convenient way to eat with the customers’ favorite meals. The results of this feasibility study showed how the respondents understood the proposed business. The researchers are confident that the products are convenient and delicious at the same time. It can attract local consumers to buy the product. The business is also feasible and viable in the market. The researcher’s marketing strategy is also simple but can attract a wide range of customers. The financial stability is acquired based on the projected and budget to ensure the effectiveness of the product.</p> ER -