TY - JOUR AU - Batolino, Kim Gerlyn AU - Camu, Clifford Keith AU - Torres, Maria Erica AU - Cutamora, Bella AU - Padilla, Lalaine AU - Tamon, Crystel-Joy PY - 2020/04/01 Y2 - 2024/03/29 TI - Status of Books and Reference Materials in Library: Basis for Establishment of Learning Resource Center for ABM Strand JF - Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research JA - AASgBCPJMRA VL - 2 IS - 1 SE - Articles DO - UR - https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1149 SP - AB - <p>A library with many useful academic books and reference materials isone of the best assets a school can have. It shows competitiveness in providing better education for generations. This study aimed to assess the status of the books and reference materials in the library of Bestlink College of the Philippines for the benefit of the students and teachers. Establishing a resource learning center in the Accountancy and Business Management (ABM) Strand can provide more academic books and reference materials from the ABM students. With this action plan, the student marketing strategies such as utilizing marketing and product concepts were applied in the entire research study. This study used a descriptive research design and survey method to gather the needed data.The respondents of the study were 50 selectedGrade 12 ABM students. This study was conducted on 45 Grade 12 ABM students from section one to nine intheM-W-F class schedule and five ABM teachers as respondents through convenience sampling. This samplingtechnique selected people based on their availability. Based on the results of the study, establishing a learning resource center for the ABM Strand enhanced the marketing strategies of theGrade 12 ABM students in terms of the following: (1) Product concept –The results of the study helped the students bring out their marketing potentials, especially in creating product concepts either existing, alternative, or innovative ways that provide low costs for the school, such as conducting mini-book fair/book donation to increase the books in the library. (2) Marketing concept –Their marketing concepts were also exercised in this study. They were able to discover ways on how to effectively market their needed books or action plan, and they were able to strategize well with the help of the social site and media. The researchers offered recommendations. For students, keep supporting the researchers by simply donating a book to help not only the school but also their fellow students. Teachers are encouraged to participate in the event because they are also the beneficiaries of it. School administrators should conduct a book month to promote the reading habit of the students and encourage them to donate books. Future researchers can collaborate with some organizations that can help them easily to collect more books.</p> ER -