A Feasibility Study on the Establishment of Malunggay Cupcake in Bestlink College of the Philippines

Abstract

A healthier variety of cupcake is the concept that inspire the researchers to innovate new flavor that will promote healthy eating habit. Therefore the researchers come up with "MALUNGGAY" flavor cupcake. The study entitled " A FEASIBILITY STUDY ON THE ESTABLISHMENT OF MALUNGGAY CUPCAKE IN BESTLINK COLLEGE OF THE PHILIPPINES" focus on how the new innovated favor of cupcakes will be feasible in the market. The researchers used survey method to know that if the product will be sold in the market. To get the respondents opinion regarding malunggay cupcake business. The researchers found out that the 47% respondents said they eat street food and 30% respondents said they eat fast food and 11% respondents they eat casual dinning and 12% respondents said they eat eatery. The second question shows that the 40% said they eat malunggay cupcake weekly and 30% said they eat malunggay cupcake monthly. In the third question shows that the 33% said they eat malunggay cupcake and the 24% they eat chocolate cupcake and 29% they eat vanilla cupcake and the 14% they eat cheese cupcake. This result imply the product of the malunggay cupcake is variable to the market. Based on the information gathered by the researchers they found out that majority of the respondents accepted the new innovated flavors of cupcake. It showed on the result the product pricing that it was affordable in the market. Therefore the researcher conclude that this product be feasible to the market.