A Feasibility Study on the Establishment of Tacozza at 34 Masaya Streets, Old Capitol Site, Diliman Quezon City

Abstract

Fast-food has been around in some form for most of human civilization also known as quick service within the industry. Tacos market has been prepared based on an in-depth market analysis with inputs from industry experts. Tacozza is an original concept that combined two different products which is taco and pizza. It was created to make unique combination with nutritional intake and taco was the chosen one for a great combination. The proponents aims to establish the Tacozza business to achieve the high-quality taco and pizza combination in a comfortable atmosphere for clients who seek “sweets and savory” experience outside restaurants. Researchers gathered some information using survey questionnaire method through qualitative technique. Food tasting was utilized to get additional feedbacks and help the proponents to improve the product as well as make it showed. The results of this study show positive aspects in Tacozza business. The survey questionnaire consist of different questions that will help determine the best variety of Tacozza. 72 percent of the respondents always eat taco and pizza while 80 percent of the respondents said that taco and pizza is a great combination. This result implies that there is a big fraction that the product will be viable to the target consumers who have craved for taco and pizza. 42 percent of the respondents prefer cookies n’ cream tacozza. Each Tacozza costs from 40 pesos to 55 pesos, it will be adjusted based on the varieties and other expenses that will affect the price of the products. The results showed that 65 percent of respondents are willing to spend below P100 on foods and drinks. As Tacozza business location will be location, 82 percent agreed for its ideal location. The results about promotions showed that 82 percent says that our product Tacozza will be trenscussions. The proponents believed that it has a great progress and success because it provides food with unparalleled service experience in a very pleasant environment. The cost of every product is affordable and profitable after deduction of expenses, lastly the location is accessible. Finding more varieties for taco and pizza that will continuously innovating the product to meet the customers’ satisfaction and looking at sustainability of the price, quality and standard, surely it will have a successful introduction to the market.