UTILIZATION OF E-WALLET IN FAST-FOOD CHAIN IN ALIMALL, CUBAO

Abstract

This study aims to provide insights into the utilization of e-wallets and their impact on financial transactions. The increasing use of e-wallets has significantly transformed the way consumers conduct digital payments, offering a convenient, secure, and efficient alternative to cash transactions. As e-wallets continue to bridge the gap between traditional banking systems and the digital economy, their adoption has grown rapidly among consumers, particularly in fast-food chains where quick and seamless transactions are essential. This study employed a quantitative research method, using researcher-made survey questionnaires as the primary data collection tool. A total of 50 respondents, all consumers of fast-food establishments in Alimall, Cubao, Quezon City, participated in the study. The analysis of respondents' profiles indicates that most users are female, aged 18 to 25, and began using e-wallets during the pandemic year of 2021. The findings show that GCash is the most commonly used e-wallet application, with respondents expressing high satisfaction and using it 5 to 10 times a week for transactions under ₱5,000. However, the majority of respondents experienced technical issues such as system outages. Despite these challenges, e-wallets are widely regarded as a convenient tool for digital payments. Lastly, statistical analysis confirmed that the demographic profile of respondents has no significant effect on their purchasing behavior and e-wallet usage. The study reveals that e-wallet adoption is gradually increasing, and respondents are likely to continue using this cashless payment method in the future. The results highlight a positive outlook on the growing acceptance of digital transactions due to their convenience and efficiency. However, technical issues, security concerns, and the need for user education must be addressed to support the sustained growth and widespread adoption of e-wallets.