THE DIFFICULTIES FACED BY A SCHOOL SUPPLIES OWNER AT BATASAN HILLS NATIONAL HIGH SCHOOL

Abstract

This research investigates the obstacles faced by proprietors of school supply stores serving Batasan Hills National High School. While the peak season presents significant profit opportunities, these store owners grapple with marketing challenges throughout the year. Effectively reaching their target audience and promoting their businesses proves to be a considerable difficulty. The researchers employed a survey questionnaire as a qualitative method, utilizing convenience sampling to collect data from the respondents. The selected participants are individuals who possess school supplies and have a connection to our research, which examines the perceptions of school supply owners. This study investigates the challenges encountered by proprietors of school supply stores catering to Batasan Hills National High School. Despite the potential for significant profits during the peak season, these store owners face ongoing marketing difficulties throughout the year. Effectively reaching their target audience and promoting their brand can prove to be a complex task for these businesses. The research involved ten participants, all of whom are owners of Educational Materials. These individuals were chosen for their relevance to the study, which centers on the perspectives of school supply store owners. In summary, this study aims to gain a deeper insight into the marketing challenges faced and potential strategies to address them, such as utilizing social media advertising and collaborating with school administration to disseminate flyers or coupons. Additionally, the research examines the specific sales challenges associated with the advance sale of school supplies for upcoming classes. To assist school supply store owners in enhancing their sales and refining their marketing strategies, the study will analyze these obstacles and propose effective solutions.