STIMULATING TEENAGE ENTERPRISE: OFFERING AN ALTERNATIVE THERAPEUTIC FRAGRANCE OIL INFUSED WITH COFFEE

Abstract

This research seeks to assess the feasibility and future prospects of introducing our innovative coffee aroma oil product within a youth-driven entrepreneurial venture. The findings of these studies illustrate the significant benefits that essential oils provide in promoting our physical, spiritual, and emotional health The therapists and fourth-year BS Entrepreneurship students utilized a purposive sampling technique for their research. A quantitative experimental research design was implemented, utilizing questionnaires as the primary data collection tool. The researchers adopted a quantitative methodology to obtain the necessary data. The study's participants included five therapists and five students from the BS Entrepreneurship program. The findings reveal that the evaluations from the two respondent groups regarding the effects of coffee in essential oil can be classified into several categories. In terms of healing properties, the product has been found to effectively relieve headaches and various muscle pains. As for aromatic benefits, the scent profile of coffee significantly enhances the product's advantages. Additionally, the calming effects indicate that the aroma of coffee has a soothing quality that can aid relaxation during therapy sessions. The overall weighted mean for therapists was calculated to be 3.38, while BS Entrepreneurship students reported a mean of 3.53. The t-computed value was found to be 0.568, with 8 degrees of freedom and an alpha level of 0.05, resulting in a t-critical value of 2.306. Since the t-critical value is greater than the t-computed value, the evaluations from both the therapists and the BS Entrepreneurship students are considered acceptable. Therefore, there is no significant difference in the assessments of the two groups regarding healing, aromatic, and calming effects. Regarding marketing strategies for therapeutic products or services, the study suggests that highlighting the unique selling points of essential oils is the most effective way to encourage teenage enterprises to promote these therapeutic offerings. The researchers propose launching a therapeutic fragrance oil infused with coffee as a promising business opportunity for people of all genders. Building and sustaining market trust is vital, requiring swift action in response to negative publicity, customer complaints, or product recalls. Furthermore, utilizing high-quality packaging that conveys the product's premium nature will be key to the marketing strategy.