A BUSINESS PLAN ON THE ESTABLISHMENT OF RAPPUBAGA IN ZONE 1887, APITONG STREET, BAGBAGUIN CALOOCAN CITY.

Abstract

Rappubaga is a food business that will soon be established at Zone 1877, Apitong Street, Babaguin, Caloocan City. We will introduce innovative wrapped burgers, including the Cozy Burger and the Burger Monsta. With the support of 11 partners, our goal is to become one of the top wrap burger vendors in the Philippines and serve as a springboard for aspiring entrepreneurs.

Our mission is to provide high-quality, reasonably priced wrapped burgers while ensuring customer satisfaction. One of our primary objectives is to achieve consistent growth for our business. Rappubaga aims to enhance customer satisfaction, increase our net promoter scores, and implement customer loyalty programs to retain existing customers and attract new ones.

What sets Rappubaga apart is our unique production process, versatility, and engaging presentation. The business will be located near Caybiga High School in Caloocan City, targeting students and commuters. Due to the high foot traffic in the area, it has great potential for sales. However, the business will face competition from existing establishments such as Luz Eatery, Manny Karinderya, and Lugawan at Lutong Ulam sa Molave. Rappubaga plans to promote itself through digital marketing, traditional advertising, and social media platforms. 

The business manager will assign roles to team members based on their experience and skills, ensuring that each member has a crucial part to play in the operation. Each partner has invested 5,000 pesos, as the company will initially operate as a general partnership, with all partners contributing the same amount of initial capital and sharing equally in profits and losses. The business's financial statement demonstrates consistent growth year over year. Total assets increased from $69,031.89 to $120,780.82. Additionally, the return on investment has shown a steady rise, with returns of 66.10% in Year 1, 95.26% in Year 2, 101.51% in Year 3, 118.00% in Year 4, and 119.12% in Year 5. This reflects an ongoing increase in both the business's overall returns and its assets over the years. The business introduces a unique concept with an innovative product: a wrapped burger offered at a competitive price. To promote the product, the business plans to utilize social media and distribute flyers, ensuring that all customers are treated fairly to build trust. Employees are expected to uphold this standard of equality in customer service. Daily operations will prioritize the availability of equipment and raw materials. With a capital investment of 55,000 pesos, the business will purchase raw materials and renovate its store.re.