A STUDY ON THE EFFECTIVENESS OF POLICE ONLINE PRESENCE IN ENGAGING IN PUBLIC CRISIS SITUATION

Abstract

This study assesses the Philippine National Police’s (PNP) online presence during crises, with a focus on officers from Quezon City Police Stations. It examines communication response times, trust-building efforts, social media strategies, and transparency. The research aims to understand how the PNP leverages social media to engage the community, deliver timely updates, and counter misinformation. Findings from the study intend to improve the PNP’s online communication approaches and strengthen police-community relations during emergencies. This study utilizes a quantitative descriptive design to evaluate the Philippine National Police’s (PNP) online engagement during crises. It focuses on communication response time, trust, social media strategies, and transparency. The sample consists of 60 randomly selected officers from Talipapa Police Station 3 and Novaliches Police Station 4. Data collection is conducted through expert-validated structured surveys administered via digital devices. The collected data is analyzed using statistical techniques, including frequencies, means, and weighted means, while demographic information is also examined to contextualize the results. This study employs a quantitative descriptive design to evaluate the Philippine National Police’s (PNP) online engagement during crises, focusing on communication response time, trust, social media strategies, and transparency. The sample includes 60 randomly selected officers from Talipapa Police Station 3 and Novaliches Police Station 4. Data were collected through structured surveys validated by experts and administered via digital devices. Statistical analyses, including frequencies, means, and weighted means, were used to interpret the data, with demographic information analyzed to provide context for the findings. The study revealed that the majority of surveyed PNP officers were male, aged 25-44, held bachelor’s degrees, and had 11-15 years of service. Although the PNP’s social media presence during crises was generally effective particularly in fostering trust and transparency, challenges persist in managing negative comments, addressing misinformation, and providing real-time updates. Respondents suggested creating a dedicated social media team, enhancing officer training, improving internal communication, and incorporating more interactive content to better engage the public. These findings underscore the critical role of strategic communication and community engagement in strengthening the PNP’s crisis response and public trust.