A BUSINESS PLAN ON THE ESTABLISHMENT OF GOLDEN GRAINS DESSERTS IN DUMALAY, NOVALICHES, QUEZON CITY.

Abstract

Founded in 2025 in Fairview, Manila, Suman Matcha offers a modern twist on the traditional Filipino delicacy, suman. Featuring three exciting flavors, chocolate, ube, and matcha, this innovative dessert caters to the evolving tastes of today’s generation. Priced affordably and available throughout the Philippines, it utilizes social media platforms such as Facebook, TikTok, Lazada, and Shopee for effective marketing and sales.  The business plan for Golden Grains Dessert outlines a comprehensive strategy, including market segmentation based on demographics, location, and lifestyle. By targeting specific customer profiles such as students and young professionals near schools and marketplaces in General Luis City, Suman Matcha is well-positioned to meet local demand for unique dessert options. This targeted approach enhances visibility and increases foot traffic. A crucial component of the business model is its direct delivery method, which ensures food freshness while maintaining high hygiene standards. The operational strategy focuses on efficient inventory control and comprehensive employee training in both customer service and production procedures. These practices not only enhance product quality but also build strong customer loyalty.  Golden Grains Dessert is well-positioned to make significant strides in the Philippine dessert market with its distinctive offering, flavored suman. Financial projections indicate a remarkable monthly return on investment of 1,781.55%, driven by innovative production techniques and strategic pricing. Cost-efficient production methods play a vital role in the financial success of Golden Grains Dessert. By utilizing modern techniques, the company optimizes production processes, minimizes waste, and significantly reduces costs. This operational efficiency enables Golden Grains to offer competitive prices while maintaining a healthy profit margin.  The brand’s pricing strategy is carefully crafted to appeal to both budget-conscious consumers and those willing to pay a premium for a unique dessert experience. This dual approach allows the company to capture a broader market share across diverse consumer segments. As the company navigates the evolving food landscape, Golden Grains Dessert holds immense potential to influence and transform Filipino eating habits. By staying attuned to consumer preferences and emerging market trends, the brand is poised to carve out a distinct niche in the flourishing dessert market, offering both exciting flavors and a refreshing twist on tradition.