A BUSINESS PLAN ON THE ESTABLISHMENT OF FIBURRITO IN ATHERTON, NORTH FAIRVIEW, QUEZON CITY

Abstract

The burrito is closely associated with the Mexican state of Chihuahua and plays a significant role in the evolution of Mexican-American food traditions in the United States. The term "burrito," which means "little donkey" in Spanish, is rooted in folklore. One popular theory suggests the name originated from the resemblance between the rolled tortillas and the bedrolls or packs carried by donkeys. FiBurrito, established in 2025, is a unique fusion food concept developed by a team of food enthusiasts passionate about blending the bold flavors of Filipino cuisine with the convenience of burritos. Located in Atherton, North Fairview, Quezon City, FiBurrito offers Filipino-inspired creations such as the Adobo Burrito, Sisig Burrito, and BBQ Burrito. It caters to young professionals, students, and families seeking quick, affordable, and flavor-packed meals. FiBurrito operates as a business partnership with four key roles: General Manager Jennylyn Mabuan, Marketing Manager Keith Louise Estandian, Financial Manager Clarissa Junio, and Production Manager Renelen Cuadra. Each manager plays a vital role in the business’s success—overseeing operations, handling promotions, managing the budget, and conducting quality control. Customer service responsibilities include opening the restaurant, greeting and seating guests, taking orders, preparing meals, and gathering customer feedback to ensure a positive dining experience. FiBurrito operates under a structured organizational model, led by a general manager who oversees daily operations and ensures responsibilities are aligned with employees’ skills to maintain an efficient workflow. The business performed exceptionally well during its first ten months, generating ₱1,926,000 in sales without any returns or discounts. After deducting the cost of goods sold and operating expenses, it achieved a strong net income of ₱371,320.13.  Launched with an initial capital of just ₱52,000 on July 1, 2025, and without any additional investments, the owner was able to withdraw ₱357,000 and still close with ₱66,320.13 in capital by April 30, 2026. The initial investment was fully recovered within just two months. With a return on investment (ROI) of 714.08%, FiBurrito earned more than seven times its original capital based on first-year net income alone, demonstrating that the business is highly profitable and financially robust.