Product Recycling Process of Old Stocks of Meharamae Motorcycle Parts: Basis for Proposed Marketing Strategy

Vol.4, No.1

Abstract

Meharamae Motorcycle parts shop was owned by the Geraldo Family. It was built a year
ago. (2009) and MEHARAMAE comes from 4-person names: ME is Melda, Ha is Hazel, Ra
is Randy, and Mae is Razel Mae. Meharamae continued their shop, which from small has
now grown and has three shops.

The findings show that the majority of the respondents are male, ages 21-35; most are
single and employed. Then, the study reveals an assessment of two groups of respondents
on the product recycling process of Meharamae motorcycle parts in terms of generated
ideas. Concept development and commercialization are "Strongly Agreed" The problems
encountered by the owner and employees of Meharamae Motorcycle Parts pertaining to the
product recycling process are “Affordability of the stocks, price range, customer feedback,
and the need for skilled technicians.”

Based on the study, the researcher came up with the following discussions: 1.
MEHARAMAE should give attention to marketing the business in ages 21-25 and 31-35
because they already established their market in ages 21-35 years, in order to expand the
scope of the business. 2. Meharamae Motorcycle parts need to be competitive in terms of
generated ideas, concept development, and commercialization. The recycling process needs
to be disseminated understandably upon the ordering point. 3. Problems encountered
include affordability of the stocks, quality of the stocks, customer satisfaction, and the need
for skilled technicians. 4. The store crew needs to be open and politely answer questions or
objections referred by the customers about the Old Stocks and other matters. Provide a
piece of information regarding the dissemination of the Old Stocks with the purpose of
raising the customer's awareness and avoiding certain objections.