Effectiveness of the New Learning Approaches in Hospitality Management Program at Bestlink College of the Philippines

Vol.3, No.1B

Abstract

The world is evolving, and the hospitality industry is changing as well. This means that new learning approaches in hospitality management are indeed important. Most hotels rely on technology by implementing the latest strategies and marketing techniques to meet customer preferences and satisfaction. Technology plays a vital role in this. Bestlink College of the Philippines has achieved these changes to keep its standards regarding providing quality education. These include a website owned by Bestlink College of the Philippines, online transactions, laboratories for BS Hospitality Management, and implementing different strategies and marketing techniques. The goal is to ensure students can still learn, acquire, and develop new skills. Although the COVID-19 pandemic was crucial, making us dependent on technology, there are still wonderful ways to figure out different new things to solve the problem. Therefore, this research study aims to determine how effective the new learning approaches implemented in the Hospitality Management program at Bestlink College of the Philippines are. This research concerns how or why something has happened rather than what. Therefore, survey tools are often used to gather data. The data is often analyzed quantitatively in such research, using frequencies, percentages, averages, or other statistical analyses to determine relationships. This study utilizes a qualitative research design to determine the effectiveness of implementing the new learning approaches used in the Hospitality Management Program at Bestlink College of the Philippines. The respondents of this study were a combination of selected 50 students and faculty members from the BS Hospitality Management Department at Bestlink College of the Philippines who were present and easily accessible during this academic year.

In this study, researchers used the Convenience Sampling Technique, where responders are chosen according to their accessibility and willingness to participate. The respondents must be BSHM college students and selected faculty members of Bestlink College of the Philippines. The researchers used a questionnaire survey to provide descriptive and informative answers to understand the effectiveness of the new learning approaches in the Hospitality Management Program at Bestlink College of the Philippines. The researchers constructed a 6-item questionnaire researcher-made survey based on the study. The researchers ensured that the study participants should be BSHM students of Bestlink College of the Philippines. The researchers asked for the help of students and teachers to check what to include in test questions. It also helped the researcher address some issues before being given to the study's respondents. After validating the instruments, the researcher finalized and constructed the question using Google Docs. After constructing the questionnaire, the survey was distributed throughout the online survey. Respondents received online surveys via messages.