Customer Satisfaction of Tapsilogan Services in Feria Road, Barangay Matandang Balara Quezon City

Vol.3, No.1A

Abstract

Customers are one of the most important factors to consider in the operation of the business. They have a vital role in achieving the objectives and success of the business. The existence of the customers in the market provides income for the company's entire operation. Moreover, loyal customers are also a key factor for the business to maintain its existence in the market. This study was prompted by the researchers' curiosity to determine customer satisfaction with the product offerings of Tapsilogan Services in Feria Matandang Balara Quezon City. In a comment to these problems, this study answers whether customer satisfaction with Tapsilogan is justified regarding the product offered, price, place, promotion, and people.

This study entitled "Customer Satisfaction of Tapsilogan Services in Feria Road, Barangay Matandang Balara Quezon City." utilized a quantitative descriptive research method sample of thirty (50) regular consumers within Barangay Matandang Balara, Quezon City.is Quantitative research, while the method is descriptive. This method involves the description, recording, analysis, and interpretation of a particular situation's prevailing conditions and present nature. It includes the following processes: induction, analysis, classification, enumeration, measurement, and data assessment.

Most respondents range from 18-23 years old, male, employed, and have no work, and consumers want to visit the Tapsilogan in Feria Matandang Balara monthly. The most common problems addressed by the consumer in availing of the products offered by Tapsilogan are shortage of products, crowded space for customers, and unavailable products. Suggestions can be proposed to maintain customer satisfaction Tapsilogan the business should have a variety of products for more options for customers, the business should align all products to the suggested retail price implemented by the government, the business should renovate store yearly, give a discount can help the business to boost awareness, and the business should do strategies in line with needs and wants of consumers.

Based on the results gathered, the researchers came up with recommendations that businesses should have more variety of products and have more promotional tools for people awareness, the business should enhance or maintain all of the strategies that the store doings, the business should strengthen inventory for the shortage of products, allocation or expenses for renovation or expansion of place, and maintenance for all equipment that is using of the store, variety of products can help people to the choice or have many options in every product that consumer wants to buy, and the business should do a business plan in line with people needs and want.